Senior Manager, Paid Media & Affiliate Marketing Remote

From Aisle to Algorithm and for All Life’s Moments, at David’s Bridal, we empower our customers and our employees to stay true to their dreams and find the one, whether that means the event or the wedding dress that matches a personal style—or the career that is a perfect fit. Join a company that dominates the products in their category – 1 out of 3 being sold by them and taking care of them with one of the highest customer service scores in retail!

If you are passionately enthusiastic, endlessly curious, and customer obsessed, say “I do” and apply today!

The Senior Manager, Paid Media & Affiliate Marketing leads media and affiliate strategy, investment, execution and performance across David’s and relevant Pearl customer experiences. This role serves as the internal media leader, setting strategic direction and priorities for agency and external partners while maintaining accountability for performance, optimization and business outcomes.

This leader translates business and integrated marketing priorities into strategies that drive qualified customer acquisition and traffic, Diamond enrollment, appointments and omnichannel revenue, while balancing near-term performance with longer-term demand generation and brand-building opportunities. This is an opportunity to shape the next evolution of David’s media and affiliate capabilities—advancing how the organization approaches investment, audience strategy, agency leadership, measurement, experimentation and emerging growth opportunities across the expanding David’s and Pearl ecosystem.

Key Responsibilities:
Media & Growth Investment Strategy

• Own strategy across paid social, display/programmatic, video/CTV, affiliate marketing and emerging paid channels, translating business and integrated marketing priorities into clear objectives, audiences, channel roles, investment strategies and KPIs.
• Lead media and affiliate planning, allocation, pacing, forecasting and optimization, making informed investment tradeoffs across channels, audiences and business priorities.
• Own the strategy and evolution of the affiliate program, optimizing partner mix, economics and investment while identifying opportunities to expand reach, customer acquisition and incremental revenue.
• Leverage first-party and customer data to advance audience strategy, acquisition, suppression, retargeting and customer identification, connecting paid acquisition to Diamond Loyalty and longer-term customer value
• Identify opportunities to integrate Pearl experiences, partner offerings and value propositions into media and affiliate strategies, connecting customer acquisition to the broader David’s and Pearl ecosystem.

Agency & Partner Leadership

• Lead the strategic and day-to-day relationship with media agency partners, setting direction, priorities, briefs and performance expectations and holding partners accountable for recommendations, execution, optimization and business results
• Challenge agency recommendations and ensure media plans reflect David’s business priorities, customer insights, performance data and broader marketing strategy.
• Own the full media operating cycle from strategy and briefing through agency activation, optimization, measurement and recommendations.
• Build productive relationships with media platforms, affiliate networks and other external partners to identify opportunities, improve performance and bring forward emerging capabilities and best practices.

Performance, Measurement & Optimization

• Own performance against key customer and business outcomes, including efficient acquisition, qualified traffic, customer identification and Diamond enrollment, appointments, omnichannel revenue, media efficiency and incremental business impact.
• Partner with Analytics and Ecommerce to advance attribution, incrementality, conversion and customer value/LTV measurement, connecting media performance to both near-term outcomes and longer-term customer value
• Lead a disciplined test-and-learn roadmap across audiences, creative, offers, placements, partners, channels and investment strategies, translating learnings into ongoing optimization.
• Establish clear dashboards and business reviews and synthesize performance, customer and market insights into recommendations on priorities, investment and growth opportunities.

Cross Functional Leadership

• Serve as a trusted media advisor to Marketing and senior leadership, translating complex performance and customer insights into clear recommendations and investment decisions.
• Partner closely with Digital/Search, CRM & Loyalty, Integrated Marketing, Creative/Brand, Merchandising, Analytics, Ecommerce, Finance and Pearl stakeholders to connect media strategy to the broader customer journey.
• Ensure paid media and Search strategies work cohesively as part of an integrated customer acquisition ecosystem while maintaining clear ownership across functions.
• Bring a strong commercial perspective to cross-functional planning, balancing customer opportunity, business priorities, performance and investment efficiency.

Required Qualifications:

• 7+ years of experience in paid media, performance marketing, digital marketing or customer acquisition within a B2C environment; retail or omnichannel experience preferred.
• Deep expertise in paid social, with strong experience across display/programmatic, video/CTV and other paid media channels
• Meaningful experience leading and growing affiliate marketing programs, including partner strategy, affiliate networks/platforms, program economics or commission structures, performance optimization and measurement.
• Demonstrated experience leading external media agencies and partners, setting strategic direction and holding partners accountable for performance and business outcomes.
• Strong understanding of media investment strategy, audience development, first-party data activation, attribution, experimentation, incrementality and customer acquisition economics.
• Strong analytical and commercial judgment, with the ability to translate performance data into clear strategies, recommendations and investment tradeoffs.
• Excellent communication and influencing skills, with the ability to operate effectively across senior leadership, cross-functional teams, agencies and external partners.
• Bachelor’s degree or equivalent relevant experience.

Key Competencies:

• Strategic growth marketer who connects business priorities, customer audiences, channels, partners and investment decisions.
• Data-driven and commercially minded decision-maker focused on measurable and incremental business impact.
• Strong agency and partner leader who sets clear direction, challenges thinking and drives accountability.
• Collaborative cross-functional influencer and clear executive communicator.
• Curious, action-oriented test-and-learn leader who is energized by building and evolving capabilities in a fast-moving environment.

Physical Requirements:

• Ability to communicate promptly and accurately via computer, telephone, or similar device with or without assistive technology
• Ability to perform sedentary work
• Ability to travel by car, rail or air

Now that we’ve popped the question, please say “I do”.

Full Time Opportunity – A comprehensive benefits package is available.

• Rewarding Environment and Competitive Pay
• Generous Dream Maker Discount After First Pay Period
• Referral Incentive Program
• Dayforce Wallet – Get Paid Early!
• Health/Dental/Vision Insurance
• 401K Program
• Paid Vacation, Wellness Days & Holidays, including your Birthday off!
• Pet Benefits

Love wins when love is for Everyone!

Our mission at David’s Bridal is to embrace the ideas of Diversity, Equity, and Inclusion. It is our goal to build a workforce that is as representative as the customers we serve. We vow to create a culture where all forms of diversity are celebrated and seen as valuable. 

David’s Bridal encourages applications from all qualified candidates. David’s Bridal has a great record of accommodating persons with disabilities. Contact Human Resources at humanresources@dbi.com or 610.943.5048 if you need accommodation at any stage of the application process or want more information on our accommodation policies.

Policy: Candidate Use of AI in Live Interviews

We conduct interviews to evaluate each candidate’s own knowledge, judgment, and communication. During any live interview (virtual or in-person), candidates must not use real-time generative AI tools to compose or feed their answers. Candidates may use assistive technologies (e.g., screen readers, live captions) and may request reasonable accommodation in advance.

Disclaimer: The preceding job description has been designed to highlight the general nature and level of work performed by employees within this classification.  It is not designed to contain or be interpreted as a comprehensive description of all duties, responsibilities and qualifications required of employees assigned to this job.  Actual duties and responsibilities will vary. The standard base pay range for this role is posted at a minimum and maximum rate.

The starting rate of pay offered will vary based on factors including, but not limited to, position offered, location, training, and/or experience, and internal equity. This base pay range is specific to the state this role is posted in and may not be applicable to other locations. At David’s Bridal, it is rare for an individual to be hired at the high end of the range in their role, but instead closer to the middle of the posted range, and compensation decisions are dependent upon the details and circumstances of each position and candidate.