From Aisle to Algorithm and for All Life’s Moments, at David’s Bridal, we empower our customers and our employees to stay true to their dreams and find the one, whether that means the event or the wedding dress that matches a personal style—or the career that is a perfect fit. Join a company that dominates the products in their category – 1 out of 3 being sold by them and taking care of them with one of the highest customer service scores in retail!

If you are passionately enthusiastic, endlessly curious, and customer obsessed, say “I do” and apply today!

Director Paid Media and Growth

Role Summary

The Director of Paid Media and Growth will own the strategy behind David’s Bridal’s organic search recovery and growth and its paid acquisition performance across the e-commerce business. Reporting to the President, this role sets the priorities that the e-commerce, marketing, and engineering teams execute against, with a clear mandate to stabilize and then scale traffic, conversion, and revenue following the platform migration.

This is a strategic, hands-on operator role. The Director will manage David’s external SEO and paid media agencies, owning the relationship and performance of each and deciding what gets built, tested, and scaled. The defining skill is the ability to turn data into clearly prioritized, executable recommendations—and then follow through, measure, and iterate rather than react to the latest number.

Key Responsibilities

SEO Recovery & Growth

• Own SEO strategy end-to-end, with an immediate focus on recovering organic performance lost during the replatform—technical foundation, site performance, structured data/schema, indexation, and content architecture
• Translate audits into a prioritized, sequenced roadmap that distinguishes high-impact work from busy work, and feed it into the e-commerce and engineering sprints
• Partner with engineering to resolve technical SEO issues and establish standards so they don’t recur
• Build out content and landing experiences that capture high-intent demand (e.g., bridesmaid and occasion attachment, color and inspiration discovery) and expand top-of-funnel reach
• Establish optimization for emerging search surfaces, including AI/LLM-driven discovery

Paid Acquisition

• Own paid acquisition strategy and performance across channels, managing the paid media agency to a clear set of priorities and targets
• Drive audience segmentation, retargeting, and lookalike strategies that activate David’s first-party data (e.g., appointment bookers, planner-app users and their wedding parties)
• Set the testing agenda: define hypotheses, scale what works, cut what doesn’t, and reallocate spend against measured return
• Improve conversion across the funnel by connecting acquisition to on-site experience and merchandising

Agency & Vendor Management

• Manage both the SEO and paid acquisition agencies—setting strategy, holding them accountable to performance, and deciding whether to retain, replace, or bring work in-house
• Ensure agency output is prioritized correctly and aligned to business goals rather than generic best-practice checklists

Data, Insights & Prioritization

• Serve as the voice of reason on the data: interrogate the numbers, separate signal from noise, and identify the insight and the story behind the trend
• Convert insights into a stack-ranked set of recommended actions, each tied to a defined, measurable outcome
• Hold the organization to following through—finishing what was started and measuring the lift before moving on
• Bring a connected, full-funnel perspective, understanding how SEO, paid, on-site experience, merchandising, and store performance influence one another

Cross-Functional Leadership

• Set priorities for and partner with the e-commerce, marketing, engineering, and data/insights teams to execute the growth agenda
• Communicate clearly and confidently with senior leadership—leading with what happened, why, and what we’re doing next
• Operate with appropriate skepticism and follow-through, raising risks early and proposing the counter-move

Qualifications

• 7+ years in growth, SEO, and/or paid acquisition, ideally spanning both in-house and agency environments
• Deep, hands-on technical SEO expertise—site performance, structured data, indexation, content strategy—with a track record of recovering and growing organic traffic
• Strong paid acquisition experience across major platforms, including audience segmentation, retargeting, and first-party data activation
• Demonstrated ability to manage external agencies to measurable performance outcomes
• Proven ability to turn complex data into prioritized, executable recommendations and to measure their impact
• E-commerce experience required; Shopify and/or headless commerce environments a plus
• Comfortable operating in a fast-moving, ambiguous, lean environment—strategic but willing to get hands-on
• Excellent communication skills, including the ability to brief and respectfully challenge senior executives with confidence

What Makes This Role Distinct

• Treats growth comprehensively, with an initial focus on SEO and paid acquisition optimization out of the gate
• A turnaround-and-scale mandate: recover performance lost in the migration, then build durable growth
• Sets priorities for execution teams and manages the agencies—accountable for outcomes, not just recommendations
• Defined by judgment and prioritization: saying no to low-value work and ensuring high-value work gets finished and measured
• Direct line to the President with influence across the full commercial funnel

Success Profile

• A sharp analytical operator who sees the story in the data and knows which question to ask next
• A decisive prioritizer who can confidently separate what matters from what doesn’t
• Clearly communicates prioritization grounded in data, so stakeholders understand not just what to do but why it ranks where it does
• Prevents indefensible strategies from advancing—at both the executive and delivery levels
• Brings a mindset toward learning and iterating rapidly
• Biased toward execution and follow-through—measures impact and iterates rather than chasing the metric of the week
• Connects the dots across channels and teams, bringing a full-funnel, first-principles perspective
• Self-directed and credible—equally effective setting strategy and rolling up their sleeves

Now that we’ve popped the question, please say “I do”.

Full Time Opportunity – A comprehensive benefits package is available.

• Rewarding Environment and Competitive Pay
• Generous Dream Maker Discount After First Pay Period
• Referral Incentive Program
• Dayforce Wallet – Get Paid Early!
• Health/Dental/Vision Insurance
• 401K Program
• Paid Vacation, Wellness Days & Holidays, including your Birthday off!
• Pet Benefits

Love wins when love is for Everyone!

Our mission at David’s Bridal is to embrace the ideas of Diversity, Equity, and Inclusion. It is our goal to build a workforce that is as representative as the customers we serve. We vow to create a culture where all forms of diversity are celebrated and seen as valuable. 

David’s Bridal encourages applications from all qualified candidates. David’s Bridal has a great record of accommodating persons with disabilities. Contact Human Resources at humanresources@dbi.com or 610.943.5048 if you need accommodation at any stage of the application process or want more information on our accommodation policies.

Policy: Candidate Use of AI in Live Interviews

We conduct interviews to evaluate each candidate’s own knowledge, judgment, and communication. During any live interview (virtual or in-person), candidates must not use real-time generative AI tools to compose or feed their answers. Candidates may use assistive technologies (e.g., screen readers, live captions) and may request reasonable accommodation in advance.

Disclaimer: The preceding job description has been designed to highlight the general nature and level of work performed by employees within this classification.  It is not designed to contain or be interpreted as a comprehensive description of all duties, responsibilities and qualifications required of employees assigned to this job.  Actual duties and responsibilities will vary. The standard base pay range for this role is posted at a minimum and maximum rate.

The starting rate of pay offered will vary based on factors including, but not limited to, position offered, location, training, and/or experience, and internal equity. This base pay range is specific to the state this role is posted in and may not be applicable to other locations. At David’s Bridal, it is rare for an individual to be hired at the high end of the range in their role, but instead towards the middle of the posted range, and compensation decisions are dependent upon the details and circumstances of each position and candidate.