SVP E Commerce Digital Growth and Paid Media Remote

From Aisle to Algorithm and for All Life’s Moments, at David’s Bridal, we empower our customers and our employees to stay true to their dreams and find the one, whether that means the event or the wedding dress that matches a personal style—or the career that is a perfect fit. Join a company that dominates the products in their category – 1 out of 3 being sold by them and taking care of them with one of the highest customer service scores in retail!

If you want to become part of the magic, say “I do” and apply to this remote (EST or CST preferred) opportunity today!

The Senior Vice President of E‑Commerce & Growth is a transformational, results-driven leader responsible for scaling customer acquisition, revenue, and lifetime value through paid media–led growth, best‑in‑class digital experiences, and rigorous performance optimization.

Sitting at the intersection of brand storytelling and performance marketing, this role owns the full growth engine—from top‑of‑funnel paid media and partnerships through on‑site conversion, personalization, and retention—with end‑to‑end P&L accountability for the e‑commerce business.

Guided by our MAGIC values—Make it personal. Amp it up. Get curious. Innovate. Create the moment.—this leader will elevate how modern brides discover, engage with, and fall in love with our brand across every digital touchpoint.

What You’ll Own (MAGIC in Action)

Make It Personal

Champion customer-first growth by leveraging data, insights, and behavior to create relevant, personalized, high‑impact experiences across paid media, site, and CRM.

Amp It Up

Scale growth aggressively and intelligently by maximizing paid media performance, accelerating experimentation, and investing where returns are highest—while protecting brand equity.

Get Curious

Ask better questions, challenge assumptions, and turn insights into action—continually testing, learning, and optimizing across channels and the funnel.

Innovate

Lead modern growth strategies that blend paid media, product, UX, technology, and analytics to unlock new demand, improve efficiency, and future‑proof the business.

Create the Moment

Deliver culturally relevant, emotionally resonant campaigns and digital moments that capture attention, build memory, and convert brides at key decision points in their journey.

Key Responsibilities

Paid Media Strategy & Growth Leadership (Primary Emphasis)

• Own the global paid media vision, strategy, and investment across all channels: paid search, paid social, programmatic, display, CTV, streaming audio, OOH, experiential, and emerging platforms
• Set channel-level budgets, pacing, and investment priorities to maximize ROI, CAC efficiency, and long-term customer value
• Lead a performance‑rigorous, test‑and‑learn culture—balancing brand-building and acquisition at scale
• Partner with internal teams and agencies to develop breakthrough creative, messaging, and targeting strategies
• Establish optimization and testing frameworks, leveraging insights from analytics teams while remaining focused on strategic decision‑making

Top‑of‑Funnel Growth & Integrated Campaign Planning

• Lead monthly and quarterly integrated growth planning, including seasonal moments, proprietary brand programming, and partnership activations
• Ensure seamless alignment across brand, content, creative, social, PR, CRM, site, and retail/store teams
• Prioritize high-impact growth initiatives that fuel awareness, consideration, engagement, and traffic—without losing sight of near-term performance
• Activate partnerships, co-marketing opportunities, and media extensions that expand reach and acquisition efficiency

E‑Commerce, Digital Product & Experience Ownership

• Own the end‑to‑end e‑commerce experience, including website, mobile, checkout, personalization, and merchandising
• Partner with Product, UX/UI, and Engineering teams to define and execute the digital product roadmap
• Champion user-centered design, CRO, and experimentation to improve conversion, AOV, retention, and lifetime value
• Ensure paid traffic lands in high‑performing, emotionally compelling digital experiences optimized for both conversion and brand affinity

P&L Ownership & Financial Leadership

• Own full P&L responsibility for the e‑commerce and digital growth business
• Manage revenue forecasting, media investment allocation, contribution margins, and growth profitability
• Partner with Finance and Executive Leadership to align investment strategies with business targets
• Balance short-term performance with long-term brand and customer value creation

Agency, Partner & Cross‑Functional Leadership

• Serve as the senior strategic lead for paid media, analytics, and growth agencies
• Drive accountability, performance standards, and operational excellence across partners
• Collaborate closely with Marketing, Creative, Merchandising, Analytics, and Technology leadership to deliver unified growth outcomes
• Act as a trusted advisor to the C‑suite, translating performance data into strategic recommendations

Measurement, Performance & Optimization

• Own key growth KPIs: CAC, LTV, conversion rate, revenue, ROAS, media efficiency, and margin contribution
• Define success metrics and performance expectations across channels and initiatives
• Translate insights into strategic pivots—while delegating executional analytics to specialized teams
• Continuously refine growth strategy to improve efficiency, scalability, and impact

Education

• Bachelor’s degree required in Marketing, Business Administration, Finance, Economics, Analytics, or a related field
• MBA or Master’s degree in Marketing, Business, or Strategy strongly preferred

Experience

• 12+ years of experience in paid media, performance marketing, growth, or digital commerce leadership
• Proven success managing large, multi‑channel paid media budgets and scaling customer acquisition
• Experience owning or directly influencing P&L performance
• Strong background working with agencies and in-house teams
• Prior experience in e‑commerce, DTC, retail, fashion, or bridal/luxury strongly preferred

Skills & Competencies

• Expert-level understanding of paid media platforms, attribution, and measurement frameworks
• Strong strategic, analytical, and financial acumen
• Ability to lead through influence, inspire teams, and drive cross‑functional alignment
• Executive presence with the ability to clearly communicate strategy and performance to senior stakeholders
• Customer-obsessed mindset with a passion for creating emotionally resonant brand moments

Now that we’ve popped the question, please say “I do”.

Full Time Opportunity – A comprehensive benefits package is available.

• Rewarding Environment and Competitive Pay
• Generous Dream Maker Discount After First Pay Period
• Referral Incentive Program
• Dayforce Wallet – Get Paid Early!
• Health/Dental/Vision Insurance
• 401K Program
• Paid Vacation, Wellness Days & Holidays, including your Birthday off!
• Pet Benefits

Love wins when love is for Everyone!

Our mission at David’s Bridal is to embrace the ideas of Diversity, Equity, and Inclusion. It is our goal to build a workforce that is as representative as the customers we serve. We vow to create a culture where all forms of diversity are celebrated and seen as valuable. 

David’s Bridal encourages applications from all qualified candidates. David’s Bridal has a great record of accommodating persons with disabilities. Contact Human Resources at humanresources@dbi.com or 610.943.5048 if you need accommodation at any stage of the application process or want more information on our accommodation policies.

Policy: Candidate Use of AI in Live Interviews

We conduct interviews to evaluate each candidate’s own knowledge, judgment, and communication. During any live interview (virtual or in-person), candidates must not use real-time generative AI tools to compose or feed their answers. Candidates may use assistive technologies (e.g., screen readers, live captions) and may request reasonable accommodation in advance.

Disclaimer: The preceding job description has been designed to highlight the general nature and level of work performed by employees within this classification.  It is not designed to contain or be interpreted as a comprehensive description of all duties, responsibilities and qualifications required of employees assigned to this job.  Actual duties and responsibilities will vary. The standard base pay range for this role is posted at a minimum and maximum rate.

The starting rate of pay offered will vary based on factors including, but not limited to, position offered, location, training, and/or experience, and internal equity. This base pay range is specific to the state this role is posted in and may not be applicable to other locations. At David’s Bridal, it is rare for an individual to be hired at the high end of the range in their role, and compensation decisions are dependent upon the details and circumstances of each position and candidate.