VP Digital Product and Growth Remote

From Aisle to Algorithm and for All Life’s Moments, at David’s Bridal, we empower our customers and our employees to stay true to their dreams and find the one, whether that means the event or the wedding dress that matches a personal style—or the career that is a perfect fit. Join a company that dominates the products in their category – 1 out of 3 being sold by them and taking care of them with one of the highest customer service scores in retail!

If you are passionately enthusiastic, endlessly curious, customer obsessed, and have a deep understanding of product management, UX/UI design, conversion optimization, and digital growth strategies.say “I do” and apply to this remote VP opportunity today!

Job Summary

The VP of Digital Product and Growth will lead the end-to-end digital experience across our product, eCommerce, and growth channels. This role owns the vision, design, and performance of our digital platforms, ensuring seamless customer experiences that drive engagement, retention, and revenue.

The ideal candidate is a cross-functional leader with a deep understanding of product management, UX/UI design, conversion optimization, and digital growth strategies.

Key Responsibilities

Product Management & Strategy

• Own the digital product roadmap and prioritize initiatives based on customer impact and business goals
• Collaborate with engineering, marketing, and operations to launch and scale digital experiences
• Lead agile product development processes, from discovery to delivery

• Provide end‑to‑end P&L leadership for the digital and e‑commerce business, balancing growth, margin expansion, and long‑term value creation across sales, marketing, merchandising, technology, and fulfillment.

UX/UI Design & Customer Experience

• Champion user-centered design principles to create intuitive, frictionless digital experiences
• Partner directly with UX/UI teams and processes, ensuring design consistency and usability across platforms
• Conduct and leverage user research, A/B testing, and behavioral analytics to optimize user flows

eCommerce & Digital Channels

• Own performance and UX of all digital touchpoints, including website, mobile, checkout, and CRM
• Collaborate with marketing to align digital content, SEO, email, and paid media with product goals
• Drive personalization and merchandising strategies that enhance conversion and retention

Growth & Optimization

• Identify growth opportunities through data analysis, user feedback, and market research
• Own key growth metrics (conversion rate, CAC, LTV, AOV, retention, etc.)
• Implement and optimize CRO, lifecycle marketing, and funnel improvements across digital channels

Qualifications

• BA/BS in Marketing, Data Science, or related field
• 7+ years of experience in product management, UX/UI, or digital growth, ideally in eCommerce or consumer tech
• Proven track record of owning and scaling digital products and channels
• Deep understanding of UX/UI design principles, agile methodologies, and data analytics
• Strong leadership and stakeholder management skills
• Hands-on experience with tools such as Figma, GA4, Hotjar, Amplitude, Shopify (or equivalent), and A/B testing platforms
• Excellent communication and decision-making abilities

• Experience with headless CMS or composable commerce platforms
• Familiarity with growth hacking techniques or PLG (Product-Led Growth)
• Background in both B2C and DTC environments

Now that we’ve popped the question, please say “I do”.

Full Time Opportunity – A comprehensive benefits package is available.

• Rewarding Environment and Competitive Pay
• Generous Dream Maker Discount After First Pay Period
• Referral Incentive Program
• Dayforce Wallet – Get Paid Early!
• Health/Dental/Vision Insurance
• 401K Program
• Paid Vacation, Wellness Days & Holidays, including your Birthday off!
• Pet Benefits

Love wins when love is for Everyone!

Our mission at David’s Bridal is to embrace the ideas of Diversity, Equity, and Inclusion. It is our goal to build a workforce that is as representative as the customers we serve. We vow to create a culture where all forms of diversity are celebrated and seen as valuable. 

David’s Bridal encourages applications from all qualified candidates. David’s Bridal has a great record of accommodating persons with disabilities. Contact Human Resources at humanresources@dbi.com or 610.943.5048 if you need accommodation at any stage of the application process or want more information on our accommodation policies.

Policy: Candidate Use of AI in Live Interviews

We conduct interviews to evaluate each candidate’s own knowledge, judgment, and communication. During any live interview (virtual or in-person), candidates must not use real-time generative AI tools to compose or feed their answers. Candidates may use assistive technologies (e.g., screen readers, live captions) and may request reasonable accommodation in advance.

Disclaimer: The preceding job description has been designed to highlight the general nature and level of work performed by employees within this classification.  It is not designed to contain or be interpreted as a comprehensive description of all duties, responsibilities and qualifications required of employees assigned to this job.  Actual duties and responsibilities will vary. The standard base pay range for this role is posted at a minimum and maximum rate.

The starting rate of pay offered will vary based on factors including, but not limited to, position offered, location, training, and/or experience, and internal equity. This base pay range is specific to the state this role is posted in and may not be applicable to other locations. At David’s Bridal, it is rare for an individual to be hired at the high end of the range in their role, and compensation decisions are dependent upon the details and circumstances of each position and candidate.