General Manager Regional Diretor Mexico

From Aisle to Algorithm and for All Life’s Moments, at David’s Bridal, we empower our customers and our employees to stay true to their dreams and find the one, whether that means the event or the wedding dress that matches a personal style—or the career that is a perfect fit. Join a company that dominates the products in their category – 1 out of 3 being sold by them and taking care of them with one of the highest customer service scores in retail!

If you are passionately enthusiastic, endlessly curious, and customer obsessed, live in the US and open to leading teams in Mexico, say “I do” and apply today! 

The Role

The Country Manager (reporting to General Management) is responsible for defining David's Bridal's growth, profitability, and positioning strategy in Mexico. Your main mission is to transform traditional retail operations into a highly efficient omnichannel ecosystem, ensuring optimized operating costs to maximize profit margin (P&L). You will lead the brand's expansion, including the integration of new categories (e.g., couture, menswear, “quinceañera”) and the implementation of AI technologies for a personalized customer experience.  

Essential Functions

1. Growth and Expansion Strategy

• Design and execute the national expansion plan, including new boutique openings and the consolidation of the shop-in-shop model (e.g., alliances such as Liverpool).  

• Identify market opportunities to ensure revenue through the brand's technology platform (commissions from suppliers, planning services).  

• Position David's Bridal as the benchmark for inclusivity (sizes 0-30W).  

2. Financial Management and Profitability (P&L)

• Manage the total country budget, ensuring Operating Cost (OPEX) aligns with EBITDA targets.  

• Implement profit-based compensation schemes where sales, conversion, and expense control KPIs directly impact business unit profitability.  

• Monitor inventory efficiency to reduce losses and optimize cash flow using an asset-lite model.  

3. Operational and Technological Excellence

• Ensure the adoption of AI and CRM tools focused on the bride's journey ("Aisle to Algorithm") to customize the sales experience.  

• Maintain customer service standards (Net Promoter Score) above 80%, integrating luxury hospitality with operational efficiency.  

• Ensure speed-to-aisle delivery.  

4. Leadership and Relationships

• Lead and develop the sales team (Dream Makers) and middle management, fostering a performance-based culture.  

• Act as the primary link between the local strategic partner (Diltex Brands) and the global corporate office in the USA.  

• Manage direct reporting lines for Brand Management and Operations Management, and indirect lines for Marketing, Product, and Regional Management.  

• Maintain external relationships with suppliers and shopping centers, and internal collaboration with Sales, IT, Supply Chain, Finance, and Manufacturing.  

Required Skills & Qualifications

Competencies (Advanced Level Required)  

• Strategic: Leadership and Mindset, Influence, and Collaborative Work.

• Supervisory: Talent Development, Decision-making, Risk Management, and Resilience.

• Functional: Effective Communication, Customer Focus, Quality/Continuous Improvement, and Learning Ability.

Experience & Education

• Experience: 1–2 years as a Country Manager and 2–4 years as a Brand Manager (Essential).  

• Education: Degree in an Economic-Administrative or related field (Essential); Master's Degree or MBA (Desirable).  

• Language:  Fluent English (Desirable).  

Knowledge and Training

• Intermediate Office Suite and Advanced Statistics Interpretation.  

• Knowledge of ISO 9001 Standards and Omnichannel administrative systems.  

Physical Demands & Travel

• Ability to communicate promptly and accurately via computer/telephone.

• Ability to balance, bend, kneel, squat, reach, and perform sedentary work.

• Regularly lift and/or move up to 50 pounds.

• Travel Requirement: Must be available to travel; frequency is rated as high. (Current estimate: 75% of time allotted to/within Mexico).  

Now that we’ve popped the question, please say “I do”.

Full Time Opportunity – A comprehensive benefits package is available.

• Rewarding Environment and Competitive Pay
• Generous Dream Maker Discount After First Pay Period
• Referral Incentive Program
• Dayforce Wallet – Get Paid Early!
• Health/Dental/Vision Insurance
• 401K Program
• Paid Vacation, Wellness Days & Holidays, including your Birthday off!
• Pet Benefits

Love wins when love is for Everyone!

Our mission at David’s Bridal is to embrace the ideas of Diversity, Equity, and Inclusion. It is our goal to build a workforce that is as representative as the customers we serve. We vow to create a culture where all forms of diversity are celebrated and seen as valuable. 

David’s Bridal encourages applications from all qualified candidates. David’s Bridal has a great record of accommodating persons with disabilities. Contact Human Resources at humanresources@dbi.com or 610.943.5048 if you need accommodation at any stage of the application process or want more information on our accommodation policies.

Policy: Candidate Use of AI in Live Interviews

We conduct interviews to evaluate each candidate’s own knowledge, judgment, and communication. During any live interview (virtual or in-person), candidates must not use real-time generative AI tools to compose or feed their answers. Candidates may use assistive technologies (e.g., screen readers, live captions) and may request reasonable accommodation in advance.

Disclaimer: The preceding job description has been designed to highlight the general nature and level of work performed by employees within this classification.  It is not designed to contain or be interpreted as a comprehensive description of all duties, responsibilities and qualifications required of employees assigned to this job.  Actual duties and responsibilities will vary. The standard base pay range for this role is posted at a minimum and maximum rate.

The starting rate of pay offered will vary based on factors including, but not limited to, position offered, location, training, and/or experience, and internal equity. This base pay range is specific to the state this role is posted in and may not be applicable to other locations. At David’s Bridal, it is rare for an individual to be hired at the high end of the range in their role, and compensation decisions are dependent upon the details and circumstances of each position and candidate.