General County Manager Mexico

From Aisle to Algorithm and for All Life’s Moments, at David’s Bridal, we empower our customers and our employees to stay true to their dreams and find the one, whether that means the event or the wedding dress that matches a personal style—or the career that is a perfect fit. Join a company that dominates the products in their category – 1 out of 3 being sold by them and taking care of them with one of the highest customer service scores in retail!

If you are passionately enthusiastic, endlessly curious, and customer obsessed, say “I do” to this new role, leading the strategy of the bridal business in Mexico. 

The General Manager is responsible to define David's Bridal growth, profitability and positioning strategy of the bridal business in Mexico. Your main mission is to transform the traditional retail operation into a highly efficient omnichannel ecosystem, ensuring that operating costs remain optimized to maximize profit margin (P&L). You will be responsible for leading the brand's expansion, including the integration of new categories (couture, menswear, “quinceañera” for example) and the implementation of AI technologies for personalized customer experience.

Essential Functions: 

1. Growth and Expansion Strategy

•    Design and execute the national expansion plan, including the opening of new boutiques and the consolidation of the shop-in-shop model (e.g., alliances such as Liverpool).
•    Identify market opportunities to ensure revenue through the brand's technology platform (commissions from suppliers, planning services).
•    Positioning David's Bridal as the benchmark for inclusivity (sizes 0-30W).

2. Financial Management and Profitability (P&L):

•    Manage the country's total budget, ensuring that the Operating Cost (OPEX) is aligned with EBITDA targets.
•    Implement a profit-based compensation scheme, ensuring that sales, conversion, and expense control KPIs directly impact the profitability of the business unit.
•    Monitor inventory efficiency to reduce losses and optimize cash flow using an asset -lite model.

3. Operational and Technological Excellence:

•    Ensure the adoption of AI and CRM tools (focused on the bride's journey "Aisle to Algorithm ") to customize the sale.
•    Ensure that customer service standards (Net Promoter Score) are maintained above 80%, integrating luxury hospitality with operational efficiency.
•    Ensure the speed-to-aisle delivery.

4. Operational and Technological Excellence:

•    Lead and develop the sales team (Dream Makers ) and middle management, fostering a culture oriented towards results and performance-based rewards.
•    To serve as the main link between the local strategic partner ( Diltex Brands) and the global corporate office in the USA.

Skills: 

Strategic Competencies
•    Strategic Leadership and Mindset 
•    Team Leadership and influence 
•    Collaborative work
Supervisory Competencies
•    Talent Development
•    Decision-making and risk management
•    Resilience
Functional Competencies
•    Effective communication
•    Focus on the end customer
•    Quality and continuous improvement
•    Learning ability
•    Committed to execution

Experience: 

• 1-2 years as Country Manager 
• 2-4 years as Brand Manager 

Education: 

• Economic-Administrative Field is essential 
• Business Administrative, related field is required 

Knowledge and Training: 

1. Intermediate Office Suite
2. Advanced Statistics Interpretation
3. ISO 9001 Standard
4. Omnichannel administrative systems

Physical Demands:

• Ability to communicate promptly and accurately via computer, telephone, or similar device with or without assistive technology
• Ability to balance, bend, kneel, squat, and reach
• Ability to perform sedentary work
• Regularly lift and/or move up to 50 pounds
• Ability to travel by car, rail, or air (Travel is required to and from Mexico (75% of time will be allotted in Mexico) 

Now that we’ve popped the question, please say “I do”.

A comprehensive benefits package will be available.

Love wins when love is for Everyone!

Our mission at David’s Bridal is to embrace the ideas of Diversity, Equity, and Inclusion. It is our goal to build a workforce that is as representative as the customers we serve. We vow to create a culture where all forms of diversity are celebrated and seen as valuable. 

David’s Bridal encourages applications from all qualified candidates. David’s Bridal has a great record of accommodating persons with disabilities. Contact Human Resources at humanresources@dbi.com or 610.943.5048 if you need accommodation at any stage of the application process or want more information on our accommodation policies.

Policy: Candidate Use of AI in Live Interviews

We conduct interviews to evaluate each candidate’s own knowledge, judgment, and communication. During any live interview (virtual or in-person), candidates must not use real-time generative AI tools to compose or feed their answers. Candidates may use assistive technologies (e.g., screen readers, live captions) and may request reasonable accommodation in advance.

Disclaimer: The preceding job description has been designed to highlight the general nature and level of work performed by employees within this classification.  It is not designed to contain or be interpreted as a comprehensive description of all duties, responsibilities and qualifications required of employees assigned to this job.  Actual duties and responsibilities will vary. The standard base pay range for this role is posted at a minimum and maximum rate.

The starting rate of pay offered will vary based on factors including, but not limited to, position offered, location, training, and/or experience, and internal equity. This base pay range is specific to the state this role is posted in and may not be applicable to other locations. At David’s Bridal, it is rare for an individual to be hired at the high end of the range in their role, and compensation decisions are dependent upon the details and circumstances of each position and candidate.