Senior Director Go To Market and Integration Remote

From Aisle to Algorithm and for All Life’s Moments, at David’s Bridal, we empower our customers and our employees to stay true to their dreams and find the one, whether that means the event or the wedding dress that matches a personal style—or the career that is a perfect fit. Join a company that dominates the products in their category – 1 out of 3 being sold by them and taking care of them with one of the highest customer service scores in retail!

If you are passionately enthusiastic, endlessly curious, and customer obsessed, say “I do” to this remote opportunity (EAST or CENTRAL preferred) and apply today! 

David’s Bridal is seeking a hands-on Go-To-Market leader to own the end-to-end planning, creation, and execution of integrated brand campaigns and launches across the company.

This is not a strategy-only role. This leader personally builds integrated GTM and channel plans, shapes campaign architecture, and works directly with channel and creative leaders to bring launches to life across email, website, homepage, social, content, paid media, PR, events, retail, and partnerships.

This role serves as the central operator ensuring that brand storytelling, product and service launches, partner initiatives, B2B/SMB offerings, and events all ladder into a single, cohesive GTM engine. Act as the campaign integrator, ensuring every channel is telling the right story at the right moment in the customer journey.

This is a player–coach role for someone who thrives in the details, understands how channels work together, and knows how to turn vision into execution at scale.

Responsibilities

• Own the end-to-end GTM planning and execution of go-to-market initiatives including, but not limited to:
• Major brand campaigns and seasonal moments
• Product and service launches (e.g., Pearl Planner, Travel by David’s)
• Partner, vendor, and dropshipper initiatives
• B2B and SMB offerings, including wedding pro and vendor platforms
• Events and experiential activations
• Serve as the single source of truth for what the company is launching, when, and how all GTMs connect. Create and maintain a cohesive GTM framework that ensures initiatives are complementary, sequenced, and not competing.
• Integrated Campaign & Channel Execution: Personally build campaign architecture, including:
• Hero message and core narrative
• Channel roles, sequencing, and funnel strategy
• Launch phases, drops, sustain plans, and optimization moments
• Develop hands-on channel plans detailing:
• Email strategy (audience, cadence, messaging arcs)
• Homepage and site storytelling flows
• Social and content narratives
• Paid amplification strategy in partnership with performance team
• Own campaign calendars, launch timelines, and prioritization across the business.
• Own the creation and submission of creative briefs for all major campaigns and GTMs to clearly define:
• Campaign objectives and work with Director of Brand Strategy on key messages
• Channel-specific asset needs
• Creative formats, volumes, and timeline
• Ensure briefs are actionable, prioritized, and aligned to GTM goal
• Work with Director of Brand Strategy  to deliver cohesive storytelling across all channels
• Team Leadership & GTM Management: Lead and develop a team responsible for key GTM pillars:
• Partner Marketing Manager: Partner, vendor, and dropshipper GTMs
• Product Marketing Manager: Services and offerings such as Pearl Planner and Travel by David’s
• Events Manager: Bridal shows, B2B trade shows, and in-store events
• B2B / SMB Marketing Manager: B2B offerings and wedding pro/vendor acquisition

Who You Are

You are a hands-on GTM operator and people leader who:

• Has personally built and executed integrated campaigns at scale
• Is comfortable owning channel planning and creative briefing
• Knows how to work side-by-side with creative and channel leaders
• Can zoom out strategically and zoom in to fix execution details
• Brings clarity, momentum, and accountability to complex organizations

Required Experience

• 12+ years of marketing experience with deep expertise in GTM, campaigns, and integrated marketing
• Proven experience leading multi-disciplinary marketing teams
• Hands-on experience building:
• Integrated GTM plans
• Channel strategies and campaign calendars
• Creative briefs and asset plans
• Strong experience partnering with creative, digital, social, PR, and event teams

Now that we’ve popped the question, please say “I do”. 

Full Time Opportunity – A comprehensive benefits package is available.

• Rewarding Environment and Competitive Pay
• Generous Dream Maker Discount After First Pay Period
• Referral Incentive Program
• Dayforce Wallet – Get Paid Early!
• Health/Dental/Vision Insurance
• 401K Program
• Paid Vacation, Wellness Days & Holidays, including your Birthday off!
• Pet Benefits

Love wins when love is for Everyone!

Our mission at David’s Bridal is to embrace the ideas of Diversity, Equity, and Inclusion. It is our goal to build a workforce that is as representative as the customers we serve. We vow to create a culture where all forms of diversity are celebrated and seen as valuable. 

David’s Bridal encourages applications from all qualified candidates. David’s Bridal has a great record of accommodating persons with disabilities. Contact Human Resources at humanresources@dbi.com or 610.943.5048 if you need accommodation at any stage of the application process or want more information on our accommodation policies.

Policy: Candidate Use of AI in Live Interviews

We conduct interviews to evaluate each candidate’s own knowledge, judgment, and communication. During any live interview (virtual or in-person), candidates must not use real-time generative AI tools to compose or feed their answers. Candidates may use assistive technologies (e.g., screen readers, live captions) and may request reasonable accommodation in advance.

Disclaimer: The preceding job description has been designed to highlight the general nature and level of work performed by employees within this classification.  It is not designed to contain or be interpreted as a comprehensive description of all duties, responsibilities and qualifications required of employees assigned to this job.  Actual duties and responsibilities will vary. The standard base pay range for this role is posted at a minimum and maximum rate.

The starting rate of pay offered will vary based on factors including, but not limited to, position offered, location, training, and/or experience, and internal equity. This base pay range is specific to the state this role is posted in and may not be applicable to other locations. At David’s Bridal, it is rare for an individual to be hired at the high end of the range in their role, and compensation decisions are dependent upon the details and circumstances of each position and candidate.